Microsoft Launches Call of Duty: Black Ops 6 on Game Pass in Major Push to Boost Subscription Revenue Amid Declining Xbox Sales
Microsoft is aiming to strengthen its gaming business with the release of the latest Call of Duty installment, Black Ops 6, on Friday, focusing on boosting subscription revenue to counter declining Xbox console sales.
Black Ops 6 marks the first entry in the popular franchise to debut on Microsoft’s Game Pass subscription service, a significant move following the company’s $75 billion acquisition of Activision Blizzard, Call of Duty's creator, approved by regulators last year.
Microsoft expects this launch to support its goal of reaching 110 million Game Pass subscribers by 2030, a sharp increase from 34 million in February. The tech giant has gradually pivoted towards its subscription service as hardware sales have slowed, with Xbox revenue down by 13% year-over-year in Microsoft’s ...








